Smart Parking bei Telefónica Deutschland
34,8 % Auslastungssteigerung der Park- & Ladeflächen im O2-Tower
Telefónica by the Numbers
At Telefónica, approximately 3,000 employees shared 450 parking spaces and 20 charging stations. This led to high parking pressure and frustration.
Camping sites (approx.)
Loading areas (approx.)
Employees (approx.)
Inefficient allocation of parking spaces and poor utilization of parking areas
Inefficiencies Caused by
's 1:1 Allocation of Parking Spaces
: Low Utilization of Parking Spaces
Lack of transparency
regarding parking space availability
Telefónica was able to take advantage of these benefits with the help of ParkHere
Smart Parking Allocation
Optimized Use of Parking Spaces
Transparency Regarding Parking Spaces
The Telefónica case serves as a best-practice example of the integration of the ParkHere parking management system. To achieve higher utilization, the company eliminated the practice of assigning fixed parking spaces to employees and instead introduced a dynamic reservation system from ParkHere. Employees were divided into groups with different booking priorities based on a logic defined by Telefónica, thereby ensuring maximum utilization of the parking area.
Corporate Parking at Telefónica
A simple and efficient solution thanks to the use of the ParkHere system.
Availability of real-time information on parking space occupancy
The ParkHere dashboard provides an overview of past and future parking transactions and is integrated with the ParkHere hardware and software in a modular fashion. The system provides detailed, real-time information on the overall occupancy of parking facilities, forecast data, available spaces, and the identities of those who have parked illegally. The dashboard also serves administrative purposes, as well as user management and reservations for guests, visitors, or executives. This allows for the creation of different booking groups and the assignment of varying permissions (such as prioritized bookings for executive staff) when reserving parking spaces.
Simple and convenient: How Telefónica employees park using the ParkHere app
The ParkeHere corporate app allows O2 Tower employees to easily reserve parking spaces in advance and enter and exit the employee parking garage in a matter of seconds. An overview of all bookings, including associated costs, can be accessed in the corporate parking app. Payment and billing are handled fully automatically through ParkeHere’s back-end system via a certified payment service provider.
Telefónica: No Revenue Losses from Parking Space Rentals
With its previous static parking space allocation system, Telefónica faced a clearly defined problem regarding efficiency and sustainability. The solution lay in eliminating the fixed assignment of employees to specific parking spaces. Effective immediately, the company will no longer incur revenue losses from parking space rentals, as efficient utilization ensures that no rent is paid for unused parking spaces.
Björn Schulze-Eickenbusch
Manager, Environment & Mobility
Telefónica Germany GmbH & Co. OHG
“Since we implemented the ParkHere system, we’ve achieved an occupancy rate of nearly 100% in our parking lots.”